The Advertisers Council
A forum for the practitioners shaping the future of performance marketing.
Why this exists.
The advertising industry is undergoing a structural transformation. AI, privacy regulation, platform fragmentation, and shifting consumer behavior are rewriting the operational playbook simultaneously.
Most industry forums respond to these shifts with conference panels and white papers.
The Advertisers Council responds with working sessions.
We convene senior practitioners — not keynote speakers — to examine the operational realities of modern advertising and to surface the patterns that will define the next generation of marketing tools.
xpflow's product roadmap is informed directly by Council conversations. This is not a branding exercise. It is how we build.
How it works.
Quarterly Working Sessions
Private, invite-only sessions limited to twelve senior practitioners. No presentations. No sponsors. Structured dialogue around a single operational challenge.
Annual Perspective
Once per year, we publish the Council's consensus view on the state of performance marketing operations — grounded in practitioner experience, not market research.
Ongoing Dialogue
Council members maintain a private channel for asynchronous exchange between sessions. Relationships built here tend to outlast the formal structure.
Membership is by invitation.
We seek practitioners with direct operational responsibility in affiliate marketing, performance advertising, or partnership management — typically with ten or more years of experience.
If you believe you would contribute to this conversation, we are always interested to hear from you.
Express interest →